Triodos Bank last updated its visual identity eight years ago. Since then, customer needs and expectations have changed, and the bank’s products and services have continued to develop. The new visual style – fresh, hopeful and energising – reflects this new reality.
One of the most visible changes is the new logo. The T shape in the new logo is inspired by the very first logo of Triodos Bank, which was used until the early nineties. It also refers to the meaning of the greek word ‘tri-hodos’; three roads or threefold way. The three elements in the logo are different in shape and colour, reflecting the dynamics of society and the continuous balancing that is required between different values and interests. They can be seen as building blocks for a better future that Triodos Bank is working towards together with its customers.
Jacco Minnaar, Chief Commercial Officer at Triodos Bank, says: “Our new brand feels modern, fresh and more consistent. It better reflects who we are today and the direction we’re moving in. Triodos Bank is a bank that makes money work for positive change, together with hundreds of thousands of customers across Europe. We are supporting initiatives and businesses with loans and investments that strengthen communities, restore nature, and build a more sustainable future. This renewed brand helps us communicate our mission more clearly. It is easier to recognise and connects with more people who want their money to work for society and our planet.”
Bank cards gradually replaced
The logo, colours and design will step-by-step be updated across Triodos Bank’s communications and digital services. A major brand refresh also means Triodos Bank will be phasing out the existing design of its bank cards. Because the bank handles materials with care and avoids waste where possible, it will first deplete its current stock, as is the case with printed materials like letter heads and envelopes. The digital version of the new bank card, for example in Google Pay and Apple Pay, will be applied later this year.
New campaign style
Apart from the new visual style, designed by creative agency Multitude, Triodos Bank is also working with creative agency Gardeners on a new brand campaign that will be launched soon. The new campaign style builds on the premise that it has become increasingly challenging for customers to identify a bank that truly supports and facilitates positive change in society. It intends to provide clarity for consumers who want their money to be well spent and to show that their choice of bank is a powerful act to make a difference.
Triodos Bank recognises that a rebranding can sometimes be misused by fraudsters. That is why the bank has been actively reaching out to customers to warn them about the upcoming changes and to stay alert for any curious requests. Triodos Bank will never ask for login details, passwords or PIN numbers.