Yoni believes women have the right to know what the products they buy are made from. The company contributes to this by listing the ingredients on their packaging, and by breaking the taboo around menstruation.
Menstruating is a sign of health and not something to be secretive about. So Yoni pays a lot of attention to communication and the design of their packaging. This is partly inspired by cosmetics and toiletries. These products come in attractive packaging, and Yoni believes this is also possible for tampons and sanitary pads.
Yoni’s approach is catching on. In 2016, the company won first place in the Dutch SMEs Innovation Top 100. This was mainly thanks to their innovative communications and the wide availability of their products: not only from their own webshop, but also from the popular pharmacy chains in The Netherlands.