Guy Watson and Geetie Singh are a formidable organic duo. Geetie founded the Duke of Cambridge organic pub, London, in 1998, whilst Guy established the well-known Riverford vegetable box scheme - now delivering around 47 000 boxes each week across the UK after its humble beginnings in 1993. A loan has enabled the pair of organic entrepreneurs (married in 2014) to purchase Baddaford Farm, next door to Riverford. They are converting the 140 acres to Soil Association certified farm land.